The Importance of Local Business Directory Listings
Experienced search engine optimization (SEO) experts know the importance of local business directory listings for small and medium-sized business that have a regional focus. Listing your business will often bring increased targeted traffic to your website and help in the overall search engine ranking of your site. The top search engines, such as Google, Yahoo, and Bing often rank a website on link popularity (inbound links, called backlinks), along with other factors. Types Of Directories Available Twenty years ago business owners had only a few choices for listing their business in directories. Three options previously available included: o Yellow Books o General Business/Regional Directories o Specific Industry Directories The first option, the yellow pages, was major source of advertising for most small businesses. You had to have a business phone line to advertise. Since the internet took over, the yellow pages has been providing diminishing returns for most business owners. T...